In today’s article, we are going to discuss one of the most powerful techniques to help you present your designs better. I learnt this technique from movies and TV series. Take a look at the next two images:
Where does the interior in the second image belong? A spaceship, right?
This is called Kuleshov Effect. The first shot is an anchor for the second one.
This technique was invented by Lev Kuleshov, a Soviet film theorist, in the 1910s. The Kuleshov Effect was groundbreaking at the time because it showed filmmakers how they could manipulate the audience’s emotions with editing. In film making, the Kuleshov Effect basically covers a character’s reactions juxtaposed against what they are reacting to.
Below is a video of Alfred Hitchcock explaining this film technique in more detail:
HOW TO APPLY IT IN YOUR DESIGN PRESENTATIONS
Show your design after showing something that will give extra meaning to your work. View some examples below:
I hope you found this article useful. There’s more to come, thank you for reading!
